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Sales were up so much in the summer of 2019 that Mark Anthony Brands even had to declare a “nationwide shortage” of White Claw. It’s a common phenomenon: When a bar runs out of White Claw, patrons say it has been “declawed.” Bars are running out of it.īartenders and alcohol distributors across the nation say they can barely keep White Claw on the shelves. White Claw’s off-premise sale success has prompted the entrance of dozens of other hard seltzer and ready-to-drink cocktail brands into the market. Despite global bar and restaurant closings, sales were up triple digits again and continue to climb. In 2020, White Claw sales continued to soar. By 2020, its popularity among millennial drinkers exceeded that of almost every global beer brand apart from Corona and Bud Light, according to YouGov. White Claw is making waves.Īs of May 2019, dollar sales of White Claw’s mixed 12-packs saw a 320 percent increase compared to the year prior. This information, however, does not appear anywhere on White Claw’s website, packaging, or social media. White Claw is produced by Mark Anthony Brands, a division of the Mark Anthony Group of Companies that also includes Mark Anthony Brewery and Mark Anthony Wine and Spirits.Īlthough not named after the famed singer, this Mark Anthony should still ring a bell: It’s the very same company that produces Mike’s Hard Lemonade, Cayman Jack, and MXD Cocktail Co. Like a wave, White Claw is hard to pin down. “The alcohol in White Claw Hard Seltzer comes from fermented sugars derived from malted gluten-free grains.” While this doesn’t exactly clarify things, our best guess is that it’s made with cane sugar, which is listed as an ingredient in several variants. It’s made with “a blend of seltzer water, its gluten-free alcohol base, and a hint of fruit flavor,” a brand representative tells VinePair. White Claw is a flavored malt beverage (FMB). For a wine Futures order cancelled more than 30 days after payment has been made, a 20% service fee will be deducted from your refund.White Claw has been compared to everything from vodka soda to the new IPA. There is no fee if a paid order is cancelled within 30 days.
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If you would like to have the original wooden crates, they can be shipped separately via UPS ground for an additional shipping charge. Wines are shipped in damage resistant containers made for shipping wine bottles. Required tariffs, duties, sales taxes, alcohol by volume taxes, municipal taxes and shipping and insurance charges are assessed at the applicable rate when the wine is shipped to you. Current insurance rates, after the first $100, are 80 cents per $100 of value. In the event we are unable to contact you within 90 days of receiving your wine, we reserve the right to dispose of the wine and refund the original price you paid, less a 20% service fee.ĭue to the rarity of these wines, we request shipped orders be insured. When your wine arrives, we will contact you to make arrangements for pick-up or shipping. We reserve the right to limit quantities of wines ordered on a Futures request. By the next regular business day, you will receive an e-mail confirming available quantities on your order request. You will be notified by e-mail that we received your order request. The minimum order for Wine Futures is 6 bottles per item. You are responsible, at the time of pick-up, for any charges billed to Binny’s Beverage Depot which are above the prepaid price of the wine and may include tariffs, duties, sales taxes, alcohol by volume tax, municipal tax and/or shipping and insurance costs. You pay for wines on a Futures order at the time of order confirmation.